I have a friend who owns a toy store in a huge shopping mall in the Midwest. From January until the day after Thanksgiving, he goes to work every day knowing that, aside from the occasional birthday gift, he is likely going to lose money. The mall requires its tenants be open year-round, so all he can do is try to minimize his losses so that he can survive until Black Friday. On Black Friday, … read more Newsletter #116—Tug of War
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