Abra Cadabra, Shrinkflation! By now we should all know what inflation is. When our government “prints” a bunch of money, you can’t expect prices to remain the same. The price of everything goes up. But companies aren’t always so keen on raising their prices. Why? Because consumers notice it. If they’ve been paying $.99 for something for years, and suddenly the price is $1.39 they are going to not only notice, but they might reconsider. … read more Shrinkflation